Areas of Expertise


Graphic Design
Retail Design
Art Direction
Branding
Digital Design


I'm a freelance graphic designer with over 19 years’ experience, I’ve spent most of my career working within the retail sector but have experience in graphic design, art direction, branding, digital design and retouching.

Using my branding expertise and keen eye for typography, i’ve helped developed campaigns for brands such as ASDA, DFS, Greggs, Coral, House of Fraser, Casio, BAFTA and the British Film Institute, as well as being tasked with the role of brand guardian on Halfords & Karndean.

My relationship with Adidas took me in a different direction and i developed my skill set to work on more experiential retail design, collaborating with 3D designers to help bring environmental retail spaces to life. This then lead into been tasked with the art direction / design of creating key visuals to help launch football kits for some of the biggest teams in the UK.

For the last few years ive been working alongside two friends developing a new retail design approach for Footasylum stores which helps to create a seamless, experiential retail space that captivates customers and elevates the in house brands.